Knowledge Base
Turn unanswered questions into answers
About 1 in 4 conversations surfaces a question your store's own content couldn't answer. ShopGuide collects them, you answer once, and Shopify's Knowledge Base keeps the answer for your chat and for AI shopping agents.
Shoppers ask what your pages don't say
Ingredients, shipping to Hawaii, how long food keeps once defrosted. If it isn't written down, the shopper leaves with a guess.
The same gap keeps coming back
The same missing answer comes up again and again. Without a ranked list, nobody knows which ones matter most.
Answers live in too many places
An FAQ page, chat settings, help desk macros. Every copy drifts, and AI agents read whichever one they find.
Meet Knowledge Base
ShopGuide finds the gaps. You answer in a few clicks. Shopify's Knowledge Base keeps the answer for your chat and for AI shopping agents.
The Gaps
Questions your content can't answer are collected in the background and stacked by topic, so repeat questions become one ranked row.
The Answer
Answer in Knowledge Base opens the question with the shopper's own phrasing filled in. Add one or two sentences and save.
The Loop
Your chat reads the FAQ within 10 minutes. Shopify's own AI shopping agents read the same Knowledge Base.
60-second overview
See a gap become an answer
Answer once, from the gap
Every knowledge gap has a button:
- Answer in Knowledge Base opens a pre-filled form
- Edit the question and write 1 to 2 sentences
- Save to Shopify and the gap is marked resolved
Nothing is published until you save it.
Read the docs
Everything in one place
Train your Guide shows the FAQs in Shopify's Knowledge Base app:
- Custom FAQs you can edit or delete
- Store facts you approved in Shopify (read-only here)
- New answers live within 10 minutes
Your chat reads published FAQs only. Shopify's unapproved drafts stay out.
See what your chat readsThe next shopper gets the answer
Once an answer is in the Knowledge Base, the chat can use it:
- Replies in the shopper's own language
- Answers from your words instead of a guess
- Shopify's AI shopping agents can use the same FAQs
Your Guide uses a new FAQ within 10 minutes.
Read the docs
Why a Knowledge Base
How a gap becomes an answer
A shopper asks whether you ship to Hawaii. Your pages don't say, so the chat offers to pass the question to your team.
ShopGuide records the gap. Repeat questions stack into one row, so you see how many shoppers asked. You open the gap, write two sentences, and save.
The answer goes into Shopify's Knowledge Base. Your chat uses it within 10 minutes, and Shopify's own AI shopping agents can read it too.
Questions? We've got answers.
Do I need Shopify's Knowledge Base app?
Does ShopGuide write answers on its own?
Can I edit the store facts?
How fast does the chat use a new FAQ?
Turn every unanswered question into an answer
Knowledge Base is built into ShopGuide. Answer your first gap in a few clicks.
Free until your chat has assisted 5 orders.