WHY SHOPGUIDE
Case Study: GOODBOIS - Driving 48.4% Higher Order Values with AI Shopping Assistance
CASE STUDY:
GOODBOIS: Driving 48.4% Higher Order Values with AI Shopping Assistance
How a German streetwear brand used ShopGuide to convert first-time visitors into bigger spenders, driving larger baskets, stronger holiday performance, and standout revenue efficiency across Europe.
The Challenge
Helping New Visitors Discover the Right Streetwear Pieces
GOODBOIS faced a challenge familiar to every lifestyle and streetwear brand: customers, especially new visitors, were arriving with strong intent but unclear direction. With drops, seasonal collections, and a broad lifestyle catalog targeting customers across Europe, shoppers needed help navigating styles, finding the right pieces, and building outfits that worked together.
The solution? ShopGuide, an AI-powered shopping assistant designed to help customers discover the right products, get answers in real-time, and build larger, more confident orders without friction.
Standout Results: The Numbers Tell the Story
Higher Average Order Value
ShopGuide-assisted orders averaged €101.01 vs. €68.08 for standard orders
More Items Per Order
Customers built bigger baskets, averaging 2.7 items vs. 2.0 store-wide
Revenue Generated
From 70 ShopGuide-assisted orders across the 9-month measurement window
Revenue Efficiency
ShopGuide drove 6.5% of revenue from just 4.8% of orders
Between September 2025 and May 2026, ShopGuide consistently outperformed the standard shopping experience across every key metric, and showed its biggest impact during the holiday peak.
Month-Over-Month Performance: Strong Launch, Holiday Peak, Sustained Lift
Time Period |
ShopGuide Stats |
What took place |
Sep–Oct 2025: Launch Phase |
17 orders generating €1,496.53 in revenue, with launch-month AOV of €112.62. | ShopGuide came out of the gate strong, immediately driving high-AOV orders from new customers. |
Nov–Dec 2025: Holiday Peak |
22 orders, €2,535.90 revenue, AOV of €126.56 in December, the highest order count of the year. | ShopGuide adoption surged to 7.1% of all orders, with a +54.5% AOV lift over standard during peak. |
Jan–May 2026: Sustained Performance |
31 orders averaging €106.71 AOV, including the highest single-month AOV of €138.64 in March. | Post-holiday performance stabilized at elevated levels, proving the lift wasn't a seasonal fluke. |
Holiday Success: When It Matters Most
ShopGuide Delivered Big During Peak Traffic
During the critical holiday window (Nov 20 – Dec 31, 2025), ShopGuide delivered exceptional results when stakes and traffic were highest:
- 22 orders generating €2,535.90 in revenue
- +54.5% higher AOV than standard (€109.98 vs. €71.12)
- 2.5 items per order, customers building larger holiday carts
- 7.1% peak order share vs. 4.2% typical (+69% relative lift)
Peak Order Share
Of total holiday orders
AOV Premium
Above standard orders
Why ShopGuide Works: Customer Behavior Insights
New Customer Conversion Engine
60% of ShopGuide orders came from new customers (42 orders / €3,817.61), with 40% from returning shoppers (28 orders / €3,236.42). ShopGuide proves especially effective at converting first-time visitors into confident buyers, turning intent into purchase.
Basket-Building Powerhouse
With 2.7 items per order vs. 2.0 store-wide, ShopGuide drove a +35% basket size lift. Customers used the AI assistant to discover complementary pieces and build complete looks they wouldn't have assembled through standard browsing.
Revenue Efficiency Champion
While representing just 4.8% of orders, ShopGuide contributed 6.5% of total revenue, an efficiency ratio of 1.35x. Every ShopGuide order punched well above its weight thanks to consistently higher cart values.
The data reveals a clear pattern: AI-guided shopping turns lifestyle and streetwear browsers into confident buyers, and confident buyers into bigger spenders.
Ready to Transform Your Store's Performance?
Join GOODBOIS in the AI Shopping Revolution
ShopGuide delivered measurable results across 9 months: a +48.4% AOV lift, +35% larger baskets, and exceptional performance during the holiday peak. The numbers prove a clear, positive impact on the customer journey.
With just 4.8% order penetration, GOODBOIS still has significant room to grow. Imagine the revenue potential as more customers discover this powerful shopping assistant.
The opportunity is clear. AI-powered shopping guidance isn't the future. It's driving results today.
48.4%
Higher AOV
+35%
Larger Baskets
⭐ 5/5
Customer Experience