WHY SHOPGUIDE
Case Study: GOODBOIS - Driving 48.4% Higher Order Values with AI Shopping Assistance
CASE STUDY:
GOODBOIS: Driving 48.4% Higher Order Values with AI Shopping Assistance
How a German streetwear brand used ShopGuide to convert first-time visitors into bigger spenders — driving larger baskets, stronger holiday performance, and standout revenue efficiency across Europe.
The Challenge
Helping New Visitors Discover the Right Streetwear Pieces
GOODBOIS faced a challenge familiar to every lifestyle and streetwear brand: customers — especially new visitors — were arriving with strong intent but unclear direction. With drops, seasonal collections, and a broad lifestyle catalog targeting customers across Europe, shoppers needed help navigating styles, finding the right pieces, and building outfits that worked together.
The solution? ShopGuide — an AI-powered shopping assistant designed to help customers discover the right products, get answers in real-time, and build larger, more confident orders without friction.
Standout Results: The Numbers Tell the Story
Higher Average Order Value
ShopGuide-assisted orders averaged €101.01 vs. €68.08 for standard orders
More Items Per Order
Customers built bigger baskets, averaging 2.7 items vs. 2.0 store-wide
Revenue Generated
From 70 ShopGuide-assisted orders across the 9-month measurement window
Revenue Efficiency
ShopGuide drove 6.5% of revenue from just 4.8% of orders
Between September 2025 and May 2026, ShopGuide consistently outperformed the standard shopping experience across every key metric — and showed its biggest impact during the holiday peak.
Month-Over-Month Performance: Strong Launch, Holiday Peak, Sustained Lift
Time Period |
ShopGuide Stats |
What took place |
Sep–Oct 2025: Launch Phase |
17 orders generating €1,496.53 in revenue, with launch-month AOV of €112.62. | ShopGuide came out of the gate strong, immediately driving high-AOV orders from new customers. |
Nov–Dec 2025: Holiday Peak |
22 orders, €2,535.90 revenue, AOV of €126.56 in December — the highest order count of the year. | ShopGuide adoption surged to 7.1% of all orders, with a +54.5% AOV lift over standard during peak. |
Jan–May 2026: Sustained Performance |
31 orders averaging €106.71 AOV — including the highest single-month AOV of €138.64 in March. | Post-holiday performance stabilized at elevated levels, proving the lift wasn't a seasonal fluke. |
Holiday Success: When It Matters Most
ShopGuide Delivered Big During Peak Traffic
During the critical holiday window (Nov 20 – Dec 31, 2025), ShopGuide delivered exceptional results when stakes — and traffic — were highest:
- 22 orders generating €2,535.90 in revenue
- +54.5% higher AOV than standard (€109.98 vs. €71.12)
- 2.5 items per order — customers building larger holiday carts
- 7.1% peak order share vs. 4.2% typical (+69% relative lift)
Peak Order Share
Of total holiday orders
AOV Premium
Above standard orders
Why ShopGuide Works: Customer Behavior Insights
New Customer Conversion Engine
60% of ShopGuide orders came from new customers (42 orders / €3,817.61), with 40% from returning shoppers (28 orders / €3,236.42). ShopGuide proves especially effective at converting first-time visitors into confident buyers — turning intent into purchase.
Basket-Building Powerhouse
With 2.7 items per order vs. 2.0 store-wide, ShopGuide drove a +35% basket size lift. Customers used the AI assistant to discover complementary pieces and build complete looks they wouldn't have assembled through standard browsing.
Revenue Efficiency Champion
While representing just 4.8% of orders, ShopGuide contributed 6.5% of total revenue — an efficiency ratio of 1.35x. Every ShopGuide order punched well above its weight thanks to consistently higher cart values.
The data reveals a clear pattern: AI-guided shopping turns lifestyle and streetwear browsers into confident buyers — and confident buyers into bigger spenders.
Ready to Transform Your Store's Performance?
Join GOODBOIS in the AI Shopping Revolution
ShopGuide delivered measurable results across 9 months: a +48.4% AOV lift, +35% larger baskets, and exceptional performance during the holiday peak. The numbers prove a clear, positive impact on the customer journey.
With just 4.8% order penetration, GOODBOIS still has significant room to grow. Imagine the revenue potential as more customers discover this powerful shopping assistant.
The opportunity is clear. AI-powered shopping guidance isn't the future — it's driving results today.
48.4%
Higher AOV
+35%
Larger Baskets
⭐ 5/5
Customer Experience