PathGuide
PathGuide: the data layer on top of ShopGuide
ShopGuide is the agent on the storefront. PathGuide sits on top of it and turns what happened on your store into journeys, segments, and merchandising insight. Path Explorer lives inside PathGuide, and only there.
Merchants are flying blind
You have Google Analytics. You have order data. But you don't know WHY customers abandon cart, which product pages lose visitors, or if bots are inflating your numbers.
Guessing costs money
Every wrong optimization takes time and budget. Wrong CRO test. Wrong product placement. Wrong homepage redesign. The cost of not knowing adds up fast.
Your competitors see it
Smart merchants already know: journey data is competitive advantage. They're optimizing what you can't see.
Meet PathGuide
PathGuide reads what happened on your store and turns it into journeys, segments, and merchandising insight. Path Explorer is where you see it.
The Journey
See the exact path every customer takes, from first click to checkout or bounce. Which pages keep them, which lose them.
The Intelligence
PathGuide reads the patterns across your store and tells you what matters, in your shoppers' own words.
The Reality Check
Real traffic vs. bots. Know if your analytics are noise. Bot traffic doesn't affect your metrics.
92-second overview
See every path to purchase
Real journeys from real customers
Path Explorer maps every pageview, every decision point. You see:
- Which products get clicks vs. which get ignored
- Where customers pause (and consider leaving)
- How they navigate between categories
- When they add to cart vs. when they bounce
Segmented by device, referrer, customer type, even traffic source, so you see the journeys that matter most.
Explore journeys
Stop debating. See what shoppers actually asked.
Instead of guessing what to fix, PathGuide shows you what shoppers told you, in their own words:
- '156 shoppers asked for the ingredient list'
- 'About 1 in 4 conversations surfaces a question the store could not answer'
- 'Shoppers who chat buy more often than shoppers who do not'
Questions your assistant could not answer are stacked into a ranked list, so you get a test to run on Monday, not a number to interpret.
See example insightsReal traffic. Real metrics. No bot noise.
Bot traffic inflates your session counts and ruins your conversion rates. Path Explorer knows the difference.
- Real humans ✓
- Crawlers & scrapers ✗
- Privacy relay (real users
- private IPs) ✓
- Automation tools ✗
Powered by IP reputation, browser fingerprinting, and behavioral signals. No false positives on iOS visitors.
Learn about bot filtering
Path Explorer, at a glance
Here's what happens when you use it
It's Monday morning. You open PathGuide.
Path Explorer shows you the journeys from the weekend: which product pages kept shoppers, and which ones lost them.
The heatmap shows every click on your real store pages, ranked, desktop and phone separately. You open Customer Segments, pick the cart abandoners, and sync them to your Klaviyo list. You start the win-back email in Klaviyo.
That is the loop: see the journey, find the segment, reach the shoppers.
Questions? We've got answers.
Does this work for small stores?
Is this just heatmaps?
Can I use PathGuide without the ShopGuide chat?
What if I already have Google Analytics?
See what your shoppers actually do
Path Explorer lives in PathGuide, the data layer on top of ShopGuide. ShopGuide is the agent on the storefront. PathGuide is where the data lives.
ShopGuide is free until it has assisted 5 orders.
Try ShopGuide