See how your customers actually shop

Stop guessing. Path Explorer shows you every click, every pause, every decision your customers make—plus the patterns you'd miss alone.

Start for Free See it in action
Path Explorer dashboard
👁️

Merchants are flying blind

You have Google Analytics. You have order data. But you don't know WHY customers abandon cart, which product pages lose visitors, or if bots are inflating your numbers.

💰

Guessing costs money

Every wrong optimization takes time and budget. Wrong CRO test. Wrong product placement. Wrong homepage redesign. The cost of not knowing adds up fast.

🎯

Your competitors see it

Smart merchants already know: journey data is competitive advantage. They're optimizing what you can't see.

Meet Path Explorer

Your customer's entire journey, visualized. Patterns you missed, flagged. Every insight you need to convert better.

🛤️

The Journey

See the exact path every customer takes—from first click to checkout or bounce. Which pages keep them, which lose them.

🔍

The Intelligence

AI reads millions of pageviews and tells you what matters. 'This product page converts 40% better' or 'Checkout abandons here 60% of the time.'

🤖

The Reality Check

Real traffic vs. bots. Know if your analytics are noise. Bot traffic doesn't affect your metrics.

Real journeys from real customers

Path Explorer maps every pageview, every decision point. You see:

  • Which products get clicks vs. which get ignored
  • Where customers pause (and consider leaving)
  • How they navigate between categories
  • When they add to cart vs. when they bounce

Segmented by device, referrer, customer type, even traffic source—so you see the journeys that matter most.

Explore journeys
Real journeys from real customers
Stop debating. AI shows what's real.

Stop debating. AI shows what's real.

Instead of 'I think this page is slow,' Path Explorer's AI reads patterns across your store:

  • 'Customers spend 3x longer on pages with reviews'
  • 'This product converts 200% better than similar ones'
  • 'Checkout time doubled last week—here's why'
  • 'These 12 products lose visitors; these 8 win them'

Updated hourly. Works across all your products, collections, and traffic sources.

See example insights

Real traffic. Real metrics. No bot noise.

Bot traffic inflates your session counts and ruins your conversion rates. Path Explorer knows the difference.

  • Real humans ✓
  • Crawlers & scrapers ✗
  • Privacy relay (real users
  • private IPs) ✓
  • Automation tools ✗

Powered by IP reputation, browser fingerprinting, and behavioral signals. No false positives on iOS visitors.

Learn about bot filtering
Real traffic. Real metrics. No bot noise.

The difference Path Explorer makes

37%
Average CRO lift when merchants see their first bottleneck
24/7
Every click, search and page view mapped into real shopper journeys, around the clock
92%
Of merchants who use it keep it (it just works)
Unlimited
Journeys tracked. No per-session fees. Understand your whole store.

Here's what happens when you use it

It's Monday morning. You log into your ShopGuide dashboard.

Path Explorer shows you: 'This weekend, 1,200 customers visited your store. 40 bought something. But here's what you didn't know: 800 of them visited your bestseller product page, and 700 left without adding to cart.'

You dig deeper. The AI tells you: 'Visitors stay 45 seconds on average. On your competitor's page, they stay 2 minutes. They're reading reviews. You only have 3 reviews.'

You open your Klaviyo integration (built into ShopGuide). You tag those 700 visitors. Send them a 'See what others think' email with social proof.

Next Saturday: 140 of them come back. 28 convert.

That's $2,800 in recovered revenue from one insight.

This isn't hypothetical. Merchants do this every week.

Questions? We've got answers.

Does this work for small stores?
Yes. Path Explorer works for 10 customers/month or 1M. The insights get better with more traffic, but even small stores see clear patterns.
Is this just heatmaps?
No. Heatmaps show clicks. Path Explorer shows *journeys*—how customers move between pages, where they stop, what they do next. Plus AI interpretation.
Can I use this without the chat?
Yes. Path Explorer is a standalone feature. Use it with or without the AI chat widget.
What if I already have Google Analytics?
GA shows aggregate traffic. Path Explorer shows *individual journeys*. GA says '40% checkout abandonment.' Path Explorer shows *you* which product page, which device, which time of day.

Your store's story is waiting

Path Explorer is included with every ShopGuide plan. Start understanding your customers today.

Install ShopGuide See docs

14-day free trial. No credit card. See results in minutes.

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