WHY SHOPGUIDE
Case Study: Sim Race Webshop - Driving 78.5% Higher Order Values with AI Shopping Assistance
CASE STUDY:
Sim Race Webshop: Driving 78.5% Higher Order Values with AI Shopping Assistance
How a sim racing hardware retailer used ShopGuide to help first-time visitors commit to premium setups, and convert at a dramatically higher order value in its first seven weeks live.
The Challenge
Helping Customers Commit to a Technical, High-Ticket Catalog
Sim Race Webshop sells sim racing hardware and accessories: wheels, pedals, rigs, and other performance gear where price points run high and the right choice depends on technical fit. New visitors in particular need guidance before they're ready to commit to an expensive setup.
The solution? ShopGuide, an AI-powered shopping assistant designed to guide shoppers through technical product questions in real time and help them commit to the right setup with confidence.
Standout Results: The Numbers Tell the Story
Higher Average Order Value
ShopGuide-assisted orders averaged €695.73 vs. €389.75 store-wide
New-Customer Orders
23 of 33 ShopGuide orders came from first-time customers
Revenue Generated
From 33 ShopGuide-assisted orders in about seven weeks
Revenue Efficiency
ShopGuide drives 0.46% of revenue from just 0.25% of orders
Between 1 July and 17 August 2026, Sim Race Webshop's first seven weeks live with ShopGuide, the assistant closed 33 orders worth €28,321.05, at an average order value 78.5% above the store's all-time norm.
Month-by-Month Performance: Fast Acceleration Out of the Gate
Time Period |
ShopGuide Stats |
What took place |
July 2026: Launch Month |
8 orders, €6,733.85 revenue, €693.69 AOV. | +106.1% AOV premium vs. €336.60 standard, a small sample, but a strong opening signal. |
August 2026: Rapid Acceleration (through the 17th) |
25 orders, €21,587.20 revenue, €696.38 AOV. | Order volume more than tripled vs. July, holding a +89.9% AOV premium vs. €365.80 standard. |
August Surge: ShopGuide's Strongest Month Yet
Order Volume Tripled Within a Month of Launch
In its second month live (1–17 August 2026), ShopGuide's momentum was unmistakable:
- 25 orders generating €21,587 in revenue
- €696.38 AOV, +89.9% above standard orders in the same window
- 1.7 items per order, above the 1.6 overall ShopGuide average
- 6.5% of all orders ran through ShopGuide in August, up from 1.5% in July, a +5pp penetration lift in a single month
Order Share
Of all August orders
Order Volume
More ShopGuide orders than July
Why ShopGuide Works: Customer Behavior Insights
A New-Customer Conversion Engine
69.7% of ShopGuide orders (23 of 33) came from first-time customers, and those new-customer orders averaged €848, nearly 2.5x the €346 AOV of returning-customer orders. ShopGuide is turning first-time visitors into high-value buyers.
Basket Value, Not Basket Size
Items per order are close to the store average (1.6 vs. 1.5); the real story isn't how much customers buy, it's what they buy. ShopGuide-guided shoppers commit to fewer, more expensive pieces of hardware with confidence.
Revenue Efficiency
While representing just 0.25% of orders, ShopGuide contributed 0.46% of total revenue, 1.84x its order share. Every ShopGuide order punches well above its weight.
The pattern: for a technical, high-consideration catalog like sim racing hardware, guided discovery helps first-time visitors commit to the right, and often pricier, setup with confidence, turning browsers into buyers at a premium.
Ready to Transform Your Store's Performance?
Join Sim Race Webshop in the AI Shopping Revolution
In its first seven weeks, ShopGuide helped Sim Race Webshop convert first-time visitors at a +78.5% higher average order value, with order volume more than tripling from July into August.
With ShopGuide live for less than two months, and already accelerating heading into the 2026 holiday season, Sim Race Webshop is just getting started.
The opportunity is clear. AI-powered shopping guidance isn't the future. It's driving results today.
+78.5%
Higher AOV
69.7%
New-Customer Orders
€28,321
Revenue Generated