WHY SHOPGUIDE
Case Study: Creating Home - Driving 25% Larger Baskets with AI Shopping Assistance
CASE STUDY:
Creating Home: Driving 25% Larger Baskets with AI Shopping Assistance
How a Dutch furniture and home accessories retailer used ShopGuide to help first-time visitors build bigger, more confident orders in its first two months live.
The Challenge
Helping Shoppers Navigate a Wide Home Furnishing Catalog
Creating Home sells furniture and home accessories — sofas, cabinets, chairs, tables, lighting, and rugs — curated from brands like Label51, PTMD, and Bazar Bizar. Across a catalog that wide, shoppers often need guidance to find the right piece for their space before they're ready to commit.
The solution? ShopGuide — an AI-powered shopping assistant designed to guide visitors toward the right pieces in real time and help them build confident, multi-item orders.
Standout Results: The Numbers Tell the Story
More Items Per Order
ShopGuide orders average 1.25 items vs. 1.00 store-wide
New-Customer Orders
11 of 12 ShopGuide-assisted orders came from first-time customers
Revenue Generated
From 12 ShopGuide-assisted orders in under two months
Average Order Value
Consistent order value across all ShopGuide-assisted purchases
Between 8 June and 6 August 2026 — Creating Home's first two months live with ShopGuide — the assistant closed 12 orders worth €2,686.50, with nearly all of them coming from shoppers who had never bought from the store before.
Month-by-Month Performance
Time Period |
ShopGuide Stats |
What took place |
June 2026: Strong Launch |
6 orders, €1,542.00 revenue, €257.00 AOV. | The strongest month — driven by a €438 single-item order and a 3-item basket. |
July 2026: Steady Performance |
4 orders, €1,011.00 revenue, €252.75 AOV. | Every order came in above €200 AOV, holding the launch momentum. |
August 2026: Month in Progress |
2 orders (through Aug 6), €383.50 revenue, €191.75 AOV. | Partial month so far, including one smaller €38.50 order. |
Launch Peak: ShopGuide's Strongest Window
A 9-Day Window Carried Most of the Early Revenue
Within its first month, ShopGuide's best stretch ran 8–16 June 2026:
- 6 orders generating €1,542.00 in revenue
- €257.00 AOV — the strongest of any period measured
- 1.33 items per order on average
- That single 9-day window delivered 57.4% of all ShopGuide revenue to date
Revenue Share
Of all ShopGuide revenue to date
Orders
In a single 9-day window
Why ShopGuide Works: Customer Behavior Insights
A Top-of-Funnel Conversion Tool
11 of 12 ShopGuide orders (91.7%) came from new customers — only one repeat buyer. ShopGuide is proving itself as an acquisition channel, turning first-time visitors into buyers.
Bigger Baskets, Guided Discovery
ShopGuide orders average 1.25 items vs. 1.00 store-wide — a +25% lift. One order stands out with 3 line items totaling €227, a clear example of guided, multi-item discovery.
Consistent Order Value
Across 12 orders in its first two months, ShopGuide held a steady €223.88 AOV — every one a confirmed chat-assisted purchase.
The pattern: for a considered purchase like home furnishings, guided discovery is helping first-time visitors settle on a piece — and add a second item — instead of leaving to compare elsewhere.
Ready to Transform Your Store's Performance?
Join Creating Home in the AI Shopping Revolution
ShopGuide delivered measurable results in its first two months: bigger baskets and a wave of first-time buyers converting with confidence. The pattern points to a clear, positive impact on the customer journey.
With ShopGuide live for under two months, Creating Home is just getting started. Imagine the revenue potential as more customers discover this powerful shopping assistant.
The opportunity is clear. AI-powered shopping guidance isn't the future — it's driving results today.
+25%
More Items Per Order
91.7%
New-Customer Orders
€2,686.50
Revenue Generated